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Please confirm that you want to add What Is SEO? This training course is an SEO basics tutorial that aims to provide an introduction to search engine optimization techniques for for marketing managers, entrepreneurs or those just getting started in the field. You should know the answer to that after watching these videos!
David Bainauthor of the Week Digital Marketing Plan and host of Digital Marketing Radio walks through everything that you need to know to start with in the art and science of SEO. Six main modules are covered in the course and they are as follows: A welcome to the course and a little about me, your course Tutor, David Bain - plus an overview of what's going to be covered in this course.
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What is SEO and why is it important - a look at Wikipedia's definition of SEO and why that matters. Plus a look at the difference between paid and organic search listings.
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How do Google find out about your website to begin with so that they can crawl it and determine what it's about? This video explains how Google can take a copy of some of your web pages, storing this copy on their own web servers. How Google reacts when someone conducts a keyword search, what it does after it receives the query. How search engine results are determined, the Google search algorithm and how the Google search algorithm has evolved over time.
Over time, webmasters tried to 'game' the Google system, and Google reacted! This is what happened Exploring whether or not link building still works in and beyond - or is it not a good idea anymore? Reviewing the impact that responsive design has on SEO and how this effects your rankings. Reviewing the 8 key elements of on-page SEO and why these are the core elements of search engine optimization.
Is content writing important for SEO or is it OK to just use an outsourced service to produce your content? This video reviews how it can be challenging to establish expected click-through rates from SERPs. A quick overview of what we covered in this introduction to search engine optimization course. Thank you so much and congratulations for completing this course! I'd really appreciate if you could take just a moment of your time to add a rating and a review and share ticker stock market course with your friends - it would be much appreciated: I launched my first web business way back in the year and I've been an active SEO since Indias stock market also been a senior search manager for a large, international marketing agency and an in-house Head of SEO for a popular telecoms company.
I'm currently Head of Growth for AnalyticsSEO and host of Digital Marketing Radio. Development All Development Web Development Mobile Apps Programming Languages Game Development Databases Software Testing Software Engineering Development Tools Binary options udemy. All Office Productivity Microsoft Apple Google SAP Intuit Salesforce Oracle Other.
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Wishlisted Wishlist Please confirm that you want to add What Is SEO? Created by David Bain. What Will I Learn? No materials are required before studying this course, however it is recommended that they have an active internet connection so they can check out websites mentioned in the course. If you struggle with knowing what SEO is and are confused by all the misinformation about SEO that is often published on various blogs on the internet, look no further - this egyptian exchange stock market is typing jobs from home without investment in lucknow you!
Who is the target audience? Students Who Viewed This Course Also Viewed. Curriculum For This Course. Introduction to the SEO Training Course. What is SEO and why is it important?
Reviewing the five key areas how search engines work: Crawl Cache Retrieve Rank SERP. The 5 List of fsa regulated forex brokers Areas of How Search Engines Work. The Search Engine Web Crawler: How Google Discovers your Site.
Google Cached Pages - How Google Stores Your Web Pages. How a How to earn money fast on treasure trooper Engine works - Retrieval of a Search Query.
What are SERPs Search Engine Results Pages and how do they work? What are SERPs — The Google Search Engine Results Page. A summary of what we looked at in this module. SEO Training Course - Video 9: How do search engines work?
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A brief history of SEO - an introduction to this section. A Brief History of SEO - Introduction. An overview of Why Google became more popular than other search engines. Overcoming Black Hat SEO Techniques. What is Link Building in SEO and does it still work? An overview of how Google has changed its organic search algorithm over the years. Google Algorithm updates over the years. What changes have Google made to their algorithm over the past couple of years?
The Impact of Google Penalties plus Panda and Penguin Search Updates. A brief history of SEO - conclusion to this section. A Brief History of SEO - Conclusion. How has SEO changed over the years? An introduction to this section - the differences between the various forms of SEO. Reviewing the impact that web page speed has on SEO, and indeed your web rankings.
On site SEO - Website Speed. On site SEO - How mobile friendly is your website? The 8 Key Elements of On Page SEO.
How do you select the keyword phrases that you should be targeting on your website? Keyword Research [On-Page SEO Key Element 1]. What is your page title and why is it so important when it comes to SEO? Page Title [On-Page SEO Key Element 2].
What is a meta description and why is it important for SEO?
Meta Description [On-Page SEO Key Element 3]. What are H1 Heading tags and why are they so important for SEO? Heading Tags [On-Page SEO Key Element 4].
Content Writing [On-Page SEO Key Element 5]. What are alt tags, where do you use them on your website, and why are they important? What is HTML microdata and why is it important for marketing managers to be aware of?
HTML Microdata [On-Page SEO Key Element 7]. Here's why good internal linking is important for your SEO. Internal Linking [On-Page SEO Key Element 8]. Here's an overview of why off-page SEO is also important. How to encourage natural brand discussion and link building. This video reviews how it is possible to review keyword rankings over time. How to campaign manage your SEO - SEO campaign management.
How can you measure the effectiveness of SEO? Summary of what we covered in the course. About Us Udemy for Business Become an Instructor Affiliates Blog Topics Mobile Apps Support Careers Resources English.
